The Workbook for Creating Excellence

The Workbook that has everything an executive wants and needs today! The tremendous success of Creating Excellence demonstrated the immense value of its ground-breaking appraoch to improving business performance. Now its authors show how you can use this approach easily and effectively: With the aid of practical, step-by-step exercises, checklists, self-tests, role-playing games and illustrative case histories, you will: - Find out who your customers are and what they want - Size up competitive challenges and position yourself to meet and beat them - Anticipate changes in the marketplace and create strategies to stay ahead of the game - Appreciate your company's stregnths and build on them, while spotting and eliminating weaknesses - Gauge internal morale and motivation, and make the changes that will make your team a winner - Discover your company's unique competence and find new ways to apply it. Creating excellense is every executive's job--and this unqiue "hands-on" workbook is the best way ever devised to help you do it.